Handmade Pricing Guide
Handmade Pricing Guide
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Handmade Pricing Guide: Price Your Products With Confidence
Pricing handmade products shouldn’t feel like throwing numbers at a wall and hoping something sticks.
This beginner-friendly pricing guide walks you through a practical framework for figuring out what your products actually need to cost, including the expenses that are easy to forget.
Inside, you’ll learn how to account for:
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Materials — including the small costs that are easy to overlook
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Your time and labor — and why your hourly rate matters even if you aren’t paying yourself yet
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Overhead — without unnecessarily inflating your prices
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Machine wear — especially for equipment doing hours of work while you aren’t
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Markup — what it does and why the same markup doesn’t make sense for every business model
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Selling fees — so platform and payment fees don’t quietly eat your profit
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Profit — and the difference between money coming in and money your business actually gets to keep
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Reality testing — using the market as context without letting someone else’s price automatically determine yours
This isn't a magic pricing percentage.
There is no single markup or formula that works for every handmade business.
The goal of this guide is to help you understand what each part of your price is actually doing, so you can make informed decisions instead of copying a competitor, multiplying your materials by three, or choosing a price because it “feels about right.”
It’s written for beginners, with straightforward explanations and examples you can actually follow.
Already wishing something would just calculate all of this for you?
This guide teaches you how and why the pricing framework works.
If you'd rather plug in your numbers and have the calculations done for you, I also created the Ultimate Handmade Pricing Calculator.
👉 [Get the Ultimate Handmade Pricing Calculator here]
The calculator is completely optional. You do not need it to use this guide — it’s simply the easy button if you want the math handled for you.
What you'll receive
A digital copy of the Handmade Pricing Guide that you can keep and reference whenever you're pricing a new product, reviewing an existing price, or trying to figure out where your money is actually going.
Digital product only. No physical item will be shipped.
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See How It Works
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What's Included
🔹 Solid Materials Calculator Calculates cost by used area, perfect for acrylic, vinyl, HTV, laser engraved blanks and more
🔹 Pourable Materials Calculator Perfect for resin, glitter, mica, epoxy, paint and more
🔹 Blank Materials Calculator Enter units per pack and quantities for any blank including embroidered garments, sublimation tumblers and laser engraved items
🔹 Labour Cost Estimator
Enter your hourly rate and time per item, your labour cost is calculated automatically
🔹 Base Cost Calculator Totals everything into one clean number so you always know your true cost
🔹 Markup Pricing Table Suggested retail, market, and wholesale pricing generated automatically
🔹 Profit Margin Table See your exact profit percentage and dollar amount for every pricing model
Why 1,000+ Makers Love It
✅ Set up your materials once, select from your list every time you price something new
✅ Color coded for simplicity, green means editable, red means locked, blue means totals
✅ Completely beginner friendly, no Excel skills needed
✅ Works in Excel on Windows and Mac, includes a Google Sheets version
✅ Works in any currency worldwide, the $ symbol is just a placeholder, your numbers work wherever you are
✅ Professional layout with protected formulas
✅ Includes built-in instructions plus a full PDF guide
✅ Free access to all future versions, each new release is yours at no extra cost. Note: new versions are fresh files, so keep your current file if it's working well or start fresh with the latest version anytime.
How Does It Work?
Enter your materials and quantities
Set your hourly labour rate and time per item
Add your overhead %, machine wear %, and tax if applicable
Your true cost calculates automatically
Your pricing table generates instantly across all 6 tiers — retail, markets, and wholesale
FAQ
Do I need to know Excel or Google Sheets to use this?
No. If you can type a number into a box you can use this. The formulas are locked and automatic. You just fill in your materials and time and your price is calculated instantly. There's a detailed PDF to help you if you get stuck and my inbox is always open.
How long does it take to price one item?
Once your materials are set up, under a minute. Enter your quantities, set your labour rate, overhead and machine wear % if needed and your price appears automatically across all six pricing tiers.
Does it work for any craft?
Yes. It works for any handmade product; tumblers, embroidery, laser engraving, candles, resin, jewelry, soap, HTV, sublimation and more. If you make it by hand, this prices it. If something is missing, reach out and I can add it.
What exactly does this calculator do?
One thing. It tells you what to charge. Enter your materials, your time, and your overheads %. It calculates your true cost and gives you a profitable price instantly. No guessing, no mental math, no spreadsheet chaos.
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Disclaimer
This is a digital product. No physical item will be shipped. For personal use only, sharing or reselling is prohibited. This calculator is a suggested pricing tool and does not constitute financial or legal advice. Final pricing should reflect your own business goals and market research.